Uganda Lacrosse Foundation
Project Summary
Uganda Lacrosse Foundation (ULF) — a nonprofit organization dedicated to supporting and promoting lacrosse in Uganda.
Project Scope: Comprehensive marketing, fundraising, and event support to help the ULF raise funds and awareness to bring 26 Ugandan lacrosse players to the World Games in Israel.
The Uganda Lacrosse Foundation faced the challenge of raising over $100,000 through grassroots efforts to cover travel expenses, lodging, and participation fees for their team to attend the World Lacrosse Games. With limited digital presence and resources, they needed a cohesive marketing strategy and outreach to reach international donors and increase visibility.
That’s where I came in…
Solution
Lindsey led the foundation’s marketing and fundraising efforts, developing a holistic approach that included digital marketing, event planning, and on-site support to drive donations and build community engagement.
Website Development: Built a dedicated website to tell the story of Uganda Lacrosse, allowing supporters to learn about the team and donate directly.
Email and Social Media Campaigns: Created a consistent communication strategy, launching Mailchimp newsletters and Instagram updates to engage donors, update supporters, and encourage contributions.
Fundraising Campaigns: Organized multiple giving days, fundraisers, and grassroots fundraising campaigns, collaborating closely with the ULF board of directors.
On-Site Support: Acted as social media manager, photographer, and organized team functions at the World Games, ensuring active supporter engagement and real-time updates.
Ugandan player, Twesime & Lindsey at 2018 World Games
Lindsey capturing content in Uganda, 2018
Impact on ULF’s Goals:
Raised over $100,000 through grassroots fundraising.
Built a dedicated online community, with significant engagement on Instagram and an active email subscriber base.
Secured full funding to bring 26 Ugandan players to the World Games, providing life-changing experiences and advancing the ULF’s mission.